World’s Best Person: October 2018

World’s Best Person: October 2018

This month’s WBP loves words – and if she’s not writing or reading them, you can be sure she’s speaking them. Lots of them. And with puns as her second language, Megan Hodge ensures there’s no shortage of giggles (and groans) in the office. Our creative copywriter...

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3 Tips for Halloween Marketing

3 Tips for Halloween Marketing

It doesn’t take a carefully-brewed witch’s potion to conjure up memories of Halloween past – just a trip to the store. Bushels of pumpkins stand sentry at the entrance. Humongous bags of candy overflow from the shelves. Fairy wings and vampire teeth become...

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M2’s Take on Creative Briefs

M2’s Take on Creative Briefs

With so many oversized imaginations under one roof, communication can get a little tricky at advertising agencies. With big ideas just a brainstorm session away, it’s easy to get swept up in a swirl of inspiration – and to sometimes let the small stuff fall through...

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