
Has Email Marketing Earned Its Place on the Field?
Football fans nationwide have been making their predictions and counting down the days until the 2018 NFL Draft begins. The Browns will get first pick this year, but folks in Cleveland won’t be the only ones tuning in to watch the action. And while the season doesn’t...
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3 Reasons Why Radio Is Still Relevant
A morning radio show that brightens even the most mundane commute. A streaming music channel you could listen to for days – without a single skip. A DJ who seems to know your taste in music better than your best friend. Radio is a huge part of our everyday lives. And...
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Digital Creative: Is More Always Better?
Launching a digital campaign can be a creative, effective way to showcase what you’re selling. High-impact visuals, enticing deals, and a strong call to action can easily grab a consumer’s attention – and hopefully, their dollars. Whether we are talking about a...
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Fresh Creative Takes the Stage: Lights, Camera, Appliances!
Any fashionista will tell you that a little style refresh goes a long way. Whether we’re talking catwalks or commercials, these words of wisdom ring true. Here at Motivated Marketing, we know the importance of keeping a brand’s ads updated and engaging while staying...
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What is Co-op?
Billions of dollars of co-op funds go unused every year. That’s the sad truth. But why does this occur? And how can it be prevented? Managing your co-op program can be a confusing, daunting, and resource-draining task. Concerns like these often arise: Did I use...
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Big Brands’ Pranks Gone Wrong – and Right.
Americans aren’t easily shocked. Thanks to a never-ending news cycle that constantly shoves bizarre headlines into the spotlight, we’re numb to the stories that would’ve knocked our grandparents’ socks off. What might’ve been barely believable 50 years ago hardly...
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World’s Best Person: March 2018
It’s a good thing this month’s WBP is a foodie because his plate is perpetually full. When he’s on the clock, you can find him cooking up TV spots from scratch, creating motion graphic masterpieces or cranking out rush edits. But you sure won’t find him complaining...
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Clued in on Co-Op
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3 Features of Intriguing Headlines
It doesn’t take a band of bagpipers to drown out your brand’s message in today’s super-saturated marketplace. The countless brands clamoring for consumers’ attention are noisy enough – which means it’ll take more than luck to make your message heard. Did you know that...
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It’s a Millennial’s World And Marketers Are Just Livin’ in It
The term “millennial” instantly brings a number of things to mind, some admittedly accurate, others less so. Stereotypes aside, one thing can’t be denied: millennials, all 80 million of them, are a (buying) force to be reckoned with. As the nation’s largest...
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