When Presence Is Gift Enough
The mundane and the milestones. The everyday and the once-in-a-lifetime. The unremarkable and the unforgettable. The most dedicated fathers are there through it all. Not perfect, but present. And more often than not, that’s enough. That’s plenty. It’s high time we...
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Ads as Great as the Moms They Honor
Motherhood is many things, from inspiring to tiring – and a million adjectives in between. But there’s one thing it’s not: easy. So to the moms in our lives who made it look that way … Who wore spit-up soaked shirts like a badge of honor. Who made mini vans look chic....
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3 Tips for Creating Eye-Catching Campaigns
Each Easter, 90 million chocolate bunnies virtually hop off retailers’ shelves, destined for Easter baskets around the globe – and a grim demise at the hands of candy-crazed kiddos. Marshmallow Peeps soar out of stores even faster, with consumers devouring over 1.5...
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How M2 Grows Brands from the Ground Up
Think of a brand’s philosophy as its root system. Buried beneath the soil, the roots are not visible – but without them, the plant would wither and die. Without them, there’d be no brilliantly-hued blooms. A brand’s philosophy is much the same, providing...
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Using Our Noodles So Cooks Can Strain Theirs
We’re proud to say that Motivated Marketing’s very own TJ Sack has ushered in the age of strainer enlightenment. (And yes, that’s definitely a thing.) TJ and his partner put their heads together to cook up a brilliant idea – one that makes an unsavory kitchen chore...
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Ad Campaigns Worth Writing Home About
Whether or not you subscribe to today’s Cupid-crazed, candy-coated version of Valentine’s Day, there’s no denying that millions of consumers do. The proof is in the purchasing: Americans spent, on average, around $144 in 2018. The holiday marketing that inspires the...
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What We Learned From 2018’s Best Ads
It’s more than a football game. For spectators, it’s a national holiday of sorts. One that’s enthusiastically celebrated by an audience as wide as a linebacker’s shoulders, from die-hard fans who didn’t miss a game all season to entertainment lovers who’ve been making...
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The Buying Funnel in Action
Marketers have studied purchase patterns for decades, relying on research data and consumer feedback to determine how brands can best reach their audience. As the economy fluctuates and technology constantly changes the way we shop, marketers’ job has become even more...
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World’s Best Person: January 2019
This month’s WBP sets the bar high, inspiring our team to think even bigger and work even harder in 2019. We’re pumped about the incredible year we’ve got ahead of us – almost as pumped as we are to announce our World’s Best Person, Ben Gilbert! Ben runs the Web...
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The Benefits of Working with a Smaller Agency
When their success is measured by revenue, sales and positive reviews, brands tend to think that bigger is better – and rightly so. But when it comes to advertising, larger agencies don’t always reign supreme. Many brands prefer to partner with smaller shops and...
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