M2 Volunteers at MUSC

M2 Volunteers at MUSC

Our country is hemmed in by coastal towns, but not many compare to Charleston. The finest food, the kindest folks, the most beautiful sights. Watch the sun set over the marshland just once if you think you’re immune to the Lowcountry’s charm. Even without the tourists...

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World’s Best Person: August 2018

World’s Best Person: August 2018

The advertising biz is a fast-paced one, with clients setting deadlines so tight that the Mission: Impossible theme song plays on a loop in our heads. Enter Kim Pardo. We’ve yet to find a skill that’s not in Kim’s wheelhouse, and each time we think we’ve thrown an...

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Moving Merchandise: Then and Now

Moving Merchandise: Then and Now

Let’s talk evolution. And before your brain gets tied in a knot over the whole “chicken or the egg” conundrum, we’ll clarify: the evolution of marketing. While decidedly less controversial, this topic is one that doesn’t often get attention. But for those who consider...

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From Great Whites to Great Ads

From Great Whites to Great Ads

We survived Shark Week, but another adrenaline-packed time is upon us. No threat of great white attacks, but a frenzy all the same. Auto Week. For the unprepared, diving in can indeed feel like entering shark-infested waters – and marketing agencies have been known to...

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World’s Best Person: July 2018

World’s Best Person: July 2018

Sometimes it’s easy to gauge success. But when it comes to digital campaigns, there are no finish lines or brightly-lit scoreboards to declare a winner. That’s where July’s World’s Best Person comes in – and while Nick Andersen hasn’t agreed to wear a black-and-white...

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Get Social!

Get Social!

These days, you can be a social butterfly without leaving your home – uh, cocoon. Facebook. Instagram. Snapchat. Twitter. Pinterest. LinkedIn. And there are plenty more platforms available, specifically designed to create connections between people all over the globe....

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