An Ad for Every Dad
They say it’s a beautiful thing to see the world through the eyes of a child. Uncomplicated. Full of promise. Wide open. So, it’s no wonder that the dads deemed perfectly ordinary by some are transformed into superheroes through the lens of childhood. To capture this...
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The Benefits of “Narrowcasting”
Marketing that strives to speak to everyone often falls on deaf ears. Instead of reaching an incredibly broad audience, the ads often don’t reach anyone – at least not in a meaningful way. Failure to narrow their audience has been the downfall of countless brands,...
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What’s #Trending in Graphic Design?
Have you ever compared the world of graphic design to a giant supermarket? Humor us for a minute. Each and every day, new and “hip” products hit the shelves. There are trendy new vegetables scattered throughout the produce section and 500 new organic kombucha flavors...
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Do TV Ratings Reflect Viewership?
Today’s television viewers have not just changed what they’re watching, but how they’re watching it. Channel surfing no longer entails simply switching between ABC and CNN, confined to the couch. Instead, viewers are bouncing between a new Netflix series, a viral...
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World’s Best Person: May 2018
Although its exploration doesn’t require an astronaut’s suit, the digital world is as mysterious as deep space to most of us. But this month’s WBP has staked his claim on it, learning its landscape and firmly planting an M2 flag. As Jr. Digital Analyst, Nick Andersen...
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Chatting Up Consumers: Why Engagement Matters
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Hit the Ground Running With These 5 Digital Campaign #Tips
We live in a world where newly-engaged couples choose a wedding hashtag before a venue. A time when photo albums are used mostly to find adorably embarrassing photos for #ThrowBackThursday. The hashtag has grown in popularity, shunning its humble roots as a pound...
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Time for an Upgrade: 6 Ways to Tell Your Website Needs Refreshing
How often should you redesign or rebuild your website? If you ask the experts, you’ll get varying opinions, most of them starting with, “Well, it depends…” But here’s the good rule of thumb we follow: Plan to refresh your website every two to three years. After all,...
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Marketers’ Role in Giving Back This Mother’s Day
Maybe you inherited her eye for fashion. Or her button nose. Chances are she passed on her love for 80s hair bands. Or the untamable curls that you can’t rock quite like she does. Perhaps you share her love for fresh-baked bread. Or the slow metabolism that makes you...
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Traditions That Stand the Test of Time
Kentucky Derby spectators are chomping at the bit, much like the hot-hoofed racers they’ve gathered to watch. While the race itself has come to be known as “the fastest two minutes in sports,” the magic of the Kentucky Derby isn’t limited to what happens on the track....
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