Clinking glasses of bubbly.
Epic firework displays
Celebration as the clock strikes midnight.
Each photo carefully cropped and captioned and crammed into a 1080 x 1080 pixel box – with an artful filter on top, of course. These festive posts will surely flood your Instagram feed as soon as 2020 begins, but what does the rest of the year hold for the popular social media platform?
Some skeptical brands question Instagram’s strengths, wondering if it’s safer to stay on solid (traditional media) ground. Admittedly, Instagram isn’t the ideal mode of communication for every target demo. We’ll be transparent about that. (#NoFilter) But it is growing 5 times faster than overall social network usage in the U.S., expected to add another 26.9 million users by next year. And with increasingly interactive “stories” and exciting new features for IGTV slated for 2020, this prediction could an understatement!
Here are 3 reasons to make getting on the ‘Gram your new year’s resolution:
- Meet your audience.
Marketing 101 highlights the importance of familiarizing your brand with its audience. Who are you trying to reach – and where do they spend their time? If you’ve seen the latest social media stats, you have a pretty good idea.
Around this time last year, Instagram topped one billion monthly active users. 35% of adult internet users in the U.S. reported using Instagram in 2018, and 71% of young adults made the same claim. Users aren’t just commenting on photos of their friends’ latest travels, though. In fact, 80% of users “follow” a business and 60% use Instagram to discover new products. That translates to 200 million users visiting at least one business profile a day. By positioning yourself in your audience’s feed, your brand could be their next great discovery.
- Compete in the marketplace.
If you’re not connecting with your target audience on Instagram, there’s a good chance your competition is. There are more than 25 million brand accounts at users’ fingertips, with a projected 76% of U.S. businesses using Instagram in 2020.
But it’s all about quality, not quantity, right? It’s about the best brands, not the most brands. Here’s a stat to back it up: 90% of the top 100 global brands have Instagram accounts.
- Heat up your marketing strategy.
As a full-service advertising agency, Motivated Marketing offers brands a comprehensive strategy to maximize results. We often recommend that our clients stake their claim in the social media sphere, and considering that its user base is growing more rapidly than any other social network, Instagram is a great place to start.
If you’re still not sold, we’ll ask you this: Did you know that Instagram’s potential advertising reach is 849.3 million? Well, now you know! But here’s the next question: What are you going to do to ensure your brand is the one Instagrammers are engaging with?
If you’d like to learn more about social media marketing, reach out to M2 today! Just email firstname.lastname@example.org or call 843.856.7322. And follow us on Instagram, of course!