How Emotions Influence Marketing Strategy

How Emotions Influence Marketing Strategy

$42 for a dozen red roses. $13 for a heart-shaped box of chocolates. $5 for a singing Valentine’s Day card. $19 for a teddy bear clutching an “I love you!” balloon. But can you really put a price tag on love? As it turns out, marketers do it every day. That’s not to...
3 Easy Steps to “Make It Pop”

3 Easy Steps to “Make It Pop”

There is one phrase that nearly every graphic designer has heard, without a doubt: Can we make it pop? Although it can sometimes be the root of any designer’s nightmares, that singular question is probably the one we hear most often in our profession. Every client’s...