3 Reasons Why Radio Is Still Relevant

3 Reasons Why Radio Is Still Relevant

A morning radio show that brightens even the most mundane commute. A streaming music channel you could listen to for days – without a single skip. A DJ who seems to know your taste in music better than your best friend. Radio is a huge part of our everyday lives. And...
Digital Creative: Is More Always Better?

Digital Creative: Is More Always Better?

Launching a digital campaign can be a creative, effective way to showcase what you’re selling.  High-impact visuals, enticing deals, and a strong call to action can easily grab a consumer’s attention – and hopefully, their dollars.  Whether we are talking about a...
What is Co-op?

What is Co-op?

Billions of dollars of co-op funds go unused every year.  That’s the sad truth.  But why does this occur?  And how can it be prevented? Managing your co-op program can be a confusing, daunting, and resource-draining task.  Concerns like these often arise: Did I use...