World’s Best Person: February 2018

World’s Best Person: February 2018

Most recipients don’t put much thought into the direct mail that appears in their mailboxes, assuming each piece got from production to post office as if by magic. But direct mail campaigns are, in fact, quite complicated – although you’d never guess from watching our...
How Emotions Influence Marketing Strategy

How Emotions Influence Marketing Strategy

$42 for a dozen red roses. $13 for a heart-shaped box of chocolates. $5 for a singing Valentine’s Day card. $19 for a teddy bear clutching an “I love you!” balloon. But can you really put a price tag on love? As it turns out, marketers do it every day. That’s not to...
World’s Best Person: January 2018

World’s Best Person: January 2018

The first month of the new year is notoriously busy, but for Matt Slechter, January was practically full before he even unwrapped the calendar. And after watching him plow through projects, there’s no question that Matt deserves his title of World’s Best Person! As...
A Resolution Worth Sticking to

A Resolution Worth Sticking to

By now, employees nationwide have staggered back into the office, still feeling as stuffed as the turkeys they carved weeks ago. And for some, not nearly as jolly as the guy in the red suit … although that “belly like a bowl full of jelly” thing might be more...
World’s Best Person: December 2017

World’s Best Person: December 2017

This month’s World’s Best Person is Kim Pardo! Those who know Kim are left wondering how M2 ever functioned without her! Kim is the first friendly face you’ll see after walking through our doors, providing a little bit of sunshine on even the cloudiest days. Kim keeps...