M2’s Take on Creative Briefs

M2’s Take on Creative Briefs

With so many oversized imaginations under one roof, communication can get a little tricky at advertising agencies. With big ideas just a brainstorm session away, it’s easy to get swept up in a swirl of inspiration – and to sometimes let the small stuff fall through...
From Great Whites to Great Ads

From Great Whites to Great Ads

We survived Shark Week, but another adrenaline-packed time is upon us. No threat of great white attacks, but a frenzy all the same. Auto Week. For the unprepared, diving in can indeed feel like entering shark-infested waters – and marketing agencies have been known to...
An Ad for Every Dad

An Ad for Every Dad

They say it’s a beautiful thing to see the world through the eyes of a child. Uncomplicated.  Full of promise. Wide open. So, it’s no wonder that the dads deemed perfectly ordinary by some are transformed into superheroes through the lens of childhood. To capture this...