by Motivated Marketing | Apr 15, 2019 | Creative, Industry News
Each Easter, 90 million chocolate bunnies virtually hop off retailers’ shelves, destined for Easter baskets around the globe – and a grim demise at the hands of candy-crazed kiddos. Marshmallow Peeps soar out of stores even faster, with consumers devouring over 1.5...
by Motivated Marketing | Mar 19, 2019 | Agency News, Creative, Industry News
Think of a brand’s philosophy as its root system. Buried beneath the soil, the roots are not visible – but without them, the plant would wither and die. Without them, there’d be no brilliantly-hued blooms. A brand’s philosophy is much the same, providing the resources...
by Motivated Marketing | Feb 7, 2019 | Creative, Industry News
Whether or not you subscribe to today’s Cupid-crazed, candy-coated version of Valentine’s Day, there’s no denying that millions of consumers do. The proof is in the purchasing: Americans spent, on average, around $144 in 2018. The holiday marketing that inspires the...
by Motivated Marketing | Feb 7, 2019 | Industry News, Media, Production
It’s more than a football game. For spectators, it’s a national holiday of sorts. One that’s enthusiastically celebrated by an audience as wide as a linebacker’s shoulders, from die-hard fans who didn’t miss a game all season to entertainment lovers who’ve been making...
by Motivated Marketing | Feb 7, 2019 | Industry News
Marketers have studied purchase patterns for decades, relying on research data and consumer feedback to determine how brands can best reach their audience. As the economy fluctuates and technology constantly changes the way we shop, marketers’ job has become even more...
by Motivated Marketing | Jan 2, 2019 | Agency News, Industry News
While flashy digital ads grab attention, it’s not always the kind brands desire. Many consumers today are turned off by this in-your-face approach, growing more and more disillusioned by the disruption to their web experience. To get back in users’ good graces, an...
