Moving Merchandise: Then and Now

Moving Merchandise: Then and Now

Let’s talk evolution. And before your brain gets tied in a knot over the whole “chicken or the egg” conundrum, we’ll clarify: the evolution of marketing. While decidedly less controversial, this topic is one that doesn’t often get attention. But for those who consider...
The Benefits of “Narrowcasting”

The Benefits of “Narrowcasting”

Marketing that strives to speak to everyone often falls on deaf ears. Instead of reaching an incredibly broad audience, the ads often don’t reach anyone – at least not in a meaningful way. Failure to narrow their audience has been the downfall of countless brands,...