Music Strategy in Television Advertising

Visual and audio elements are two of the main components that make up a television commercial. The voice-over, the sales message or informational content, the graphics, the footage and photos; these are what the viewer engages with and so they are undoubtedly a...

So, which brand are you?

In today’s world, we as consumers are constantly inundated with advertisements. Whether it’s on television, radio, digital, print or one of many other mediums, we can’t escape them. But are those advertisements having an impact? In a recent article...