by Motivated Marketing | Dec 9, 2019 | Creative, Industry News
The holiday season, with its twinkling lights and jingling bells, is a time wrapped in magic – and paper and ribbons and bows. Not only is this festive time of year a busy one for shoppers, but for the brands they’re buying, too. The consumers that crowd malls and...
by Motivated Marketing | Jul 2, 2019 | Digital, Industry News
The iconic “I Want You” poster was part of America’s recruitment effort during World Wars I and II, and now, decades later, it still serves as an incredible example of marketing’s power to inspire action. Today’s marketers have a much easier task than the U.S....
by Motivated Marketing | Apr 15, 2019 | Creative, Industry News
Each Easter, 90 million chocolate bunnies virtually hop off retailers’ shelves, destined for Easter baskets around the globe – and a grim demise at the hands of candy-crazed kiddos. Marshmallow Peeps soar out of stores even faster, with consumers devouring over 1.5...
by Motivated Marketing | Mar 19, 2019 | Agency News, Creative, Industry News
Think of a brand’s philosophy as its root system. Buried beneath the soil, the roots are not visible – but without them, the plant would wither and die. Without them, there’d be no brilliantly-hued blooms. A brand’s philosophy is much the same, providing the resources...
by Motivated Marketing | Feb 7, 2019 | Creative, Industry News
Whether or not you subscribe to today’s Cupid-crazed, candy-coated version of Valentine’s Day, there’s no denying that millions of consumers do. The proof is in the purchasing: Americans spent, on average, around $144 in 2018. The holiday marketing that inspires the...
by Motivated Marketing | Feb 7, 2019 | Industry News, Media, Production
It’s more than a football game. For spectators, it’s a national holiday of sorts. One that’s enthusiastically celebrated by an audience as wide as a linebacker’s shoulders, from die-hard fans who didn’t miss a game all season to entertainment lovers who’ve been making...
