These days, you can be a social butterfly without leaving your home – uh, cocoon.
And there are plenty more platforms available, specifically designed to create connections between people all over the globe. Whether they’re scrolling or sharing, posting or pinning, last year’s research shows that 78% of Americans have an active account on at least one social media platform.
Brands have taken the hint, jumping in headfirst and dumping more and more dollars into paid social media ads. And we’re talking big bucks. Worldwide, budgets burgeoned from $16 billion in 2014 to $31 billion in 2016 – in social media marketing alone!
These brands are generating buzz, reaching out to consumers, and most importantly, meeting Americans where they are. On their phones, on their couches, wherever and whenever they’re logged on to social media.
Take Instagram for instance. The popular photo sharing app topped 600 million users in 2016. And while Instagram has become a popular venue for Millennials to post artful photos of their #SundayFunday brunch (we get it, your eggs benny was TO DIE FOR), it has also proved to be a useful tool for brands. In fact, Instagram ad spend skyrocketed 138% year-over-year, proving that brands understand the power of social media.
Social media giant Facebook, now the proud parent of Messenger and Instagram, is rapidly approaching the 2 billion user mark. The number grows each day as new profiles are created, from grade schoolers to grandparents – and the generation in between.
While the sheer volume of users is undoubtedly impressive, what’s really incredible is the number of brands advertising on Facebook: over 4 million.
Can you really afford not to be one of them?
At Motivated Marketing, we’ve got the writing and design chops to make our clients’ Facebook and Instagram ads stand out amidst the clutter. We’re talking eye-catching graphics and memorable copy – and a promise to help you navigate the expanding realm of social media.
- Get your name out there.
- Get your message to consumers.
- Get SOCIAL.
If you’re ready to launch a social media campaign, Motivated Marketing would love to help you get started. Give us a call at 843.856.7322. Let’s grab some coffee and chat. You know, IRL.