Conversation while waiting in line has been ousted in favor of chatting online.
Real, authentic face time has been replaced by … well, Facetime.
Sharing something seldom requires more than a quick click of a mouse.
Technology is advancing at a rapid rate, giving us capabilities that our great grandparents would’ve never imagined in their wildest dreams. Americans today literally have the world at their fingertips, and that’s an undeniably incredible thing.
But when technology replaces genuine human interaction, we start to see problems – particularly in the advertising industry. Marketers enter dangerous territory when they begin seeing clients as dollar signs and consumers as data points, instead of individuals. And when you lose sight of what makes a person tick, it’s awfully hard to figure out how to make them click.
At Motivated Marketing, we’ve come to learn that a firm handshake and an in-person meeting are far superior to a relationship that exists solely between two electronic inboxes. That’s why our Account Managers are devoted to forging a strong bond with each of their clients. Sometimes all it takes is a drive across town or a meeting in the office. Other times baggage claim and a red-eye flight home are involved.
In the Mad Men era, deals were sealed over boardroom tables and scotch, amid the haze of cigarette smoke and chauvinism. At Motivated Marketing, we’ve cleared the air and taken a slightly different approach to bringing clients on board. To be fair, though, the ad men of the 60s definitely had one thing right: nothing inspires trust and confidence like in-person interaction.
That’s why we happily do whatever it takes to earn our clients’ trust – and in our increasingly digital world, the folks who work with us see our personal approach as a breath of fresh air. After all, knowing our clients inside and out positions us to market to their consumers more effectively.
If you’d like to set up a meeting and start hammering out a marketing strategy, get in touch. We’d love to hear from you. And of course, shake your hand.