When their success is measured by revenue, sales and positive reviews, brands tend to think that bigger is better – and rightly so. But when it comes to advertising, larger agencies don’t always reign supreme. Many brands prefer to partner with smaller shops and here’s why:
- Fewer folks means more personal relationships.
At M2, we know our clients’ brands inside and out. We don’t need to constantly consult brand guidelines or introduce ourselves in meetings. Our clients are not only well acquainted with their Account Executives, but the creatives who produce the work they’re so fond of.
- Bureaucratic “red tape” often strangles creativity.
A smaller team doesn’t mean less creativity. In fact, it means just the opposite. Creative thinkers are a rare breed who don’t tend to perform their best when their hands are tied. That’s why M2 provides a dog-friendly, free-thinking environment where our Creative Team’s imaginations run free.
- Simpler workflows get the job done faster.
Large agencies are often siloed, creating complicated paths to market and unnecessary “layers” of people. Smaller agencies, however, take a more streamlined approach that gets the work done without wasting time and resources.
- Company culture is rich – and unapologetically embraced.
We might be a little biased, but we think the culture here at M2 is pretty dang great. Our wacky team sure knows how to have fun, but these knuckleheads know when to knuckle down. We have our fearless leaders to thank for turning our merry band of misfits into a cohesive team, after all. Starting an agency is no small feat, but turning it into an award-winning one is especially impressive…just saying.
- Evolution happens faster, putting clients ahead of the curve.
The trends governing the ad world are constantly changing, and big agencies can have trouble keeping up. It’s not for lack of trying, either. But implementing changes to an agency with 100+ employees takes time – time that brands don’t always have. We can’t speak for all small agencies, but at Motivated Marketing, our team is constantly pursuing innovation. How else can we ensure the next “big thing” comes straight out of our office?
By now it should be obvious that equating small agencies with small results is a mistake. Just ask our clients! We’re certain they’d never measure creativity by the size of our team. If you’d like to learn more about what sets our agency apart, email firstname.lastname@example.org or call 843.856.7322!