Kentucky Derby spectators are chomping at the bit, much like the hot-hoofed racers they’ve gathered to watch. While the race itself has come to be known as “the fastest two minutes in sports,” the magic of the Kentucky Derby isn’t limited to what happens on the track.
From the elaborate hats to the mint juleps, the event is steeped in southern charm – and tradition. Here’s a few: The race is always held on the first Saturday in May with the Twin Spires of the Churchill Downs grandstand serving as the iconic backdrop. Each year, the competitors enter the track as spectators sing “My Old Kentucky Home,” just as they have for nearly a century. Once the race concludes, the winner is always adorned with a garland of red flowers, ever since the rose was named the official flower in 1904.
Just like these longstanding race day rituals, traditional marketing has also stood the test of time. It includes:
- Direct mail
And no matter how cyber-centric our society becomes, we don’t see traditional marketing going out of style anytime soon. Skeptical? These statistics might help:
60% of those surveyed named TV/broadcast video as most influential in driving purchases, compared to 43% for online marketing and 42% for social media. When asked which mediums were considered most trustworthy, participants ranked traditional mediums above digital platforms.
As a full-service agency, M2 has mastered the not-so-traditional kind of marketing, too. Before your imagination goes somewhere weird like cat-vertising, we’re talking about the kind of marketing that happens on a desktop or mobile device. Digital marketing encompasses paid search, SEO, social media, pre-roll and display, just to name a few. And it’s come leaps and bounds in the past decade. In fact, U.S. digital ad spend is on track to surpass traditional this year! And digital budgets are expected to approach $120 billion in just 3 years.
All of this goes to prove that a combination of traditional and digital marketing is the best approach – and that’s what we recommend to our clients. Lucky for them, Motivated Marketing is a full-service agency, so we’ve got you covered from broadcast to banner ads and everywhere in between.
And while we create ads like these day in and day out, the M2 Creative Team works to make each one unique. Our clients would agree that we’ve put our own spin on the traditional, never getting stuck in the figurative box but always pushing ourselves to think outside of it.
Ready to launch a marketing campaign that’s worthy of first place? Whether you’re at the starting line or in the home stretch, Motivated Marketing can help! Contact us today – and you’ll be off to the races in no time!