The Pandemic’s Impact: Brands, Buyers & Beyond
It seems a momentous occasion to mark: one year since the pandemic began. Most people can remember when they first realized that the coronavirus was A THING. Maybe the gravity of the situation struck as you stood staring at empty shelves at the grocery store. Or as...
Harnessing the Power of Holiday Marketing
This year has certainly given new meaning to the phrase “There’s no place like home for the holidays.” With fewer folks venturing out to complete their holiday shopping lists, digital marketers have taken the opportunity to connect with consumers where they are: their...
A ‘70s Thanksgiving: From Menu to Marketing
2020 has been … a year. One we’ll never forget, that’s for sure. While some folks would prefer to hop in a time machine and skip ahead to a post-pandemic time when masks are but a memory, others find themselves reminiscing on holidays past. For old time’s sake, let’s...
From Quarantine to Halloween
Aside from the potential health impacts, COVID-19 could have a frightening effect on candy companies. With fewer families planning to go door to door, folks aren’t stocking up on sweets quite like they used to. That’s not to say that Halloween is canceled! In fact,...
4th of July Marketing Strategies
While the holiday weekend may look a little different this year, patriotism can’t be stopped by a pandemic. Americans might not be gathering for huge parades and firework displays, but families nationwide will undoubtedly find a way to mark the occasion – stars and...
What Marketers Can Learn From Mother Earth
This Earth Day marks the 50th year that eco-conscious Americans have paid homage to the planet. What started as a protest over the Industrial Revolution grew into a worldwide movement, with Earth Day recognized globally in 1990. Today, raising awareness about...
4 Tips for Search Engine Optimization
You won’t find it at the end of a rainbow, but a strong digital strategy is worth its weight in gold. Increasing website traffic involves search engine optimization (SEO), a practice that’s proven to be more valuable than a lucky charm – when executed correctly. And...
9 Ads That (Super)Bowled Us Over
As commentators picked apart every play, many spectators’ post-game analyses revolved around the breaks in the action – a fact that justifies the $5.6 million that brands spent to air a 30-second commercial. With air time costing brands a pretty penny, you can be sure...
How to Make Consumers Fall in Love
Most studies have revealed that the whole “right brain, left brain” concept is much more complicated than previously believed. Especially when you’ve pledged your allegiance to the Creatives or the Logic Lovers based off a two-minute quiz you found online. Research...
3 Reasons OOH Marketing Still Matters
Think billboard advertising shares the fate of the rodents occupying the same stretch of roadside? Think again. In our digital age, many brands make the same incorrect assumption. But as it turns out, out-of-home advertising is the only traditional medium that has...