What Marketers Can Learn From Mother Earth
This Earth Day marks the 50th year that eco-conscious Americans have paid homage to the planet. What started as a protest over the Industrial Revolution grew into a worldwide movement, with Earth Day recognized globally in 1990. Today, raising awareness about...
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4 Tips for Search Engine Optimization
You won’t find it at the end of a rainbow, but a strong digital strategy is worth its weight in gold. Increasing website traffic involves search engine optimization (SEO), a practice that’s proven to be more valuable than a lucky charm – when executed correctly. And...
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9 Ads That (Super)Bowled Us Over
As commentators picked apart every play, many spectators’ post-game analyses revolved around the breaks in the action – a fact that justifies the $5.6 million that brands spent to air a 30-second commercial. With air time costing brands a pretty penny, you can be sure...
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How to Make Consumers Fall in Love
Most studies have revealed that the whole “right brain, left brain” concept is much more complicated than previously believed. Especially when you’ve pledged your allegiance to the Creatives or the Logic Lovers based off a two-minute quiz you found online. Research...
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3 Reasons OOH Marketing Still Matters
Think billboard advertising shares the fate of the rodents occupying the same stretch of roadside? Think again. In our digital age, many brands make the same incorrect assumption. But as it turns out, out-of-home advertising is the only traditional medium that has...
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3 Reasons to Get on the ‘Gram in 2020
Clinking glasses of bubbly. Epic firework displays Celebration as the clock strikes midnight. Each photo carefully cropped and captioned and crammed into a 1080 x 1080 pixel box – with an artful filter on top, of course. These festive posts will surely flood your...
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Marketing to the Beat of Your Own Drum
The holiday season, with its twinkling lights and jingling bells, is a time wrapped in magic – and paper and ribbons and bows. Not only is this festive time of year a busy one for shoppers, but for the brands they’re buying, too. The consumers that crowd malls and...
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Few Words. Major Impact.
Can you name the state capitals? The elements on the periodic table? The bones in the body? Most people could rattle them off when their exam grades depended on it, when their days were punctuated by school bells and report cards and study guides. But today? Not a...
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The Host With the Most (Website Views)
Hosting a holiday party takes stamina – especially when your main dish requires a pre-dawn marinade massage. Before it’s time for your bird’s next baste, you’ve got to chop and mix and bake and mash. And then there’s the festive table to set … all before your first...
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How the Most Bewitching Brands Stand Out
Most horror movies follow a similar goose bump-inducing formula, relying on tried-and-true scare tactics to inspire both fright and delight. You can practically guarantee that there will be foreboding music, a dimly-lit scene and typically, at least one spine-tingling...
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