What Does SEO Stand For?

The term “SEO” is commonly used in the ad industry, now featuring prominently in many brands’ marketing strategies. As an abbreviation for “search engine optimization,” SEO refers to the practice of improving a website’s or web page’s ranking in a search engine's...

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What is the Halo Effect?

What is the Halo Effect?

Key Takeaways  The "halo effect" has a positive effect on businesses as it creates both brand loyalty and repeat customers. Businesses utilize the "halo effect" to establish themselves as industry leaders in the marketplace. The "halo effect" can be both beneficial...

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