What is the Halo Effect?
The Halo Effect is a marketing concept that considers a person's overall opinion or bias of a brand, person, or company when interacting or purchasing from them. It is considered a cognitive bias. Definition: Cognitive bias is a tendency for people to think in...
Can Business Instagram See Who Viewed Profile?
Instagram is a widely used social media platform, with millions of people logging in every day. Many of these users are curious to know who has viewed their profiles. Unfortunately, Instagram does not provide a feature that lets you see who has checked out your...
Don’t Let These Common Email Marketing Errors Destroy Your CTR: 5 Email Marketing Errors to Avoid
Email marketing can be an incredibly valuable tool, sending targeted messages straight to your audience’s inboxes. Some common mistakes can ruin your click-through rate, though, so it’s important to know what to avoid when it comes to crafting content. Which Mistakes...
Ultimate Guide to PPC Statistics for Effective Digital Marketing
Are you looking for an effective way to reach your target audience and drive more leads for your business? Pay-Per-Click (PPC) advertising may be the answer for you! PPC is a powerful digital marketing tool, but it's crucial to use it correctly to yield maximum...
Top 3 Paid Advertising Platforms to Drive Traffic and Sales
In today's fast-paced digital world, having a strong online presence is essential for the success of any business. Competition is fierce, so when it comes to getting exposure, standing out from the crowd is more important than ever. This is where paid advertising...
Top Marketing Trends to Watch in 2023: Flywheel Marketing | Flywheel vs Sales Funnel
The sales funnel once reigned supreme, widely considered the superior strategy to map a consumer’s journey. While some old school advertisers still cling to this notion, most marketers today recognize the funnel for what it is: an outdated approach. The flywheel,...
The Top 8 Digital Marketing Strategies for 2023
The digital landscape is constantly changing, with emerging trends keeping the future in flux. Most brands look to marketing specialists to keep current – and to keep ahead of their competition. Here at Motivated Marketing, our clients do just that! And we couldn’t be...
7 Reasons Big Brands Still Use TV Advertising Despite Social Media’s Popularity
The widespread reach of social media is undeniable. It has permeated nearly every demographic, from grade schoolers to grandparents – and everyone in between. This fact alone proves the incredible benefit of social media marketing, but does it also prove that TV...
Will Car Sales Increase by the End of 2022?
Despite the continued slump in auto sales, recent statistics show that sellers remain at an advantage in the marketplace. New vehicles are in high demand, but with high prices to match, many car buyers aren’t ready to close the deal. Compared to the first half of...
Fumble-Free Ad Campaigns: 3 Tips From Top Brands
We’ve all fallen prey to the perfectly placed pizza commercial. It appears just as the chips and dip supply starts to dwindle and the third quarter gets underway. Whether you’re celebrating a flawless first half or mourning a missed field goal, nothing soothes the...