Telehealth Struggles in Rural Areas: Will Rural Areas Ever Benefit From It?
Telehealth and telemedicine gives patients the opportunity to receive quality care without leaving home. While this is a convenient solution for many patients, the technological capabilities required often keep these new health services out of reach for many...
Telehealth vs. Telemedicine: What Are The Pros & Cons?
In recent years, technology has merged with medicine, adding convenience for patients seeking care from the comfort of home. As both providers and patients have learned, while some care requires an in-person visit, there are plenty of occasions when a video...
Increase in Electric (EV) and Autonomous Vehicles: Automotive Future Trends
While flying cars may still be far in the future, self-driving vehicles – a once outrageous idea – may become commonplace before the decade is done. Electric vehicles, while not as futuristic as their autonomous counterparts, are already gaining momentum in the...
Is South Carolina Ready for the Electric Vehicle Boom?
Electric vehicles are becoming more and more common on local roadways, with charging stations popping up in parking lots here in town. Many drivers agree that the future is fuel free. Yet others doubt that our state is prepared for a boom in electric vehicle sales. Is...
The Pandemic’s Impact: Brands, Buyers & Beyond
It seems a momentous occasion to mark: one year since the pandemic began. Most people can remember when they first realized that the coronavirus was A THING. Maybe the gravity of the situation struck as you stood staring at empty shelves at the grocery store. Or as...
Harnessing the Power of Holiday Marketing
This year has certainly given new meaning to the phrase “There’s no place like home for the holidays.” With fewer folks venturing out to complete their holiday shopping lists, digital marketers have taken the opportunity to connect with consumers where they are: their...
A ‘70s Thanksgiving: From Menu to Marketing
2020 has been … a year. One we’ll never forget, that’s for sure. While some folks would prefer to hop in a time machine and skip ahead to a post-pandemic time when masks are but a memory, others find themselves reminiscing on holidays past. For old time’s sake, let’s...
From Quarantine to Halloween
Aside from the potential health impacts, COVID-19 could have a frightening effect on candy companies. With fewer families planning to go door to door, folks aren’t stocking up on sweets quite like they used to. That’s not to say that Halloween is canceled! In fact,...
4th of July Marketing Strategies
While the holiday weekend may look a little different this year, patriotism can’t be stopped by a pandemic. Americans might not be gathering for huge parades and firework displays, but families nationwide will undoubtedly find a way to mark the occasion – stars and...
What Marketers Can Learn From Mother Earth
This Earth Day marks the 50th year that eco-conscious Americans have paid homage to the planet. What started as a protest over the Industrial Revolution grew into a worldwide movement, with Earth Day recognized globally in 1990. Today, raising awareness about...