Instagram: 3 Reasons to Get on the ‘Gram & How to Create a Business Instagram Account

Updated 2023

So, you’re still not marketing your business on Instagram yet?

Are you mad! Why Not? 

Instagram has become a major player in the marketing sphere in recent years, and its influence is only growing. It’s estimated that over one billion people now use the platform, and it offers a unique way for companies to reach their audiences through visual content. The platform’s ability to create personalized experiences for users makes it particularly attractive to businesses. With targeted ads, influencer partnerships, and a range of other features, Instagram can be a powerful tool for companies looking to connect with potential customers. In addition, Instagram’s popularity has been bolstered by its integration with other platforms such as Facebook and WhatsApp, which provides users with even more ways to engage with brands. Given its current success, it is likely that Instagram will still be relevant for marketing for years to come. 

Still not convinced – Allow us to persuade you.

Why is Instagram So Important for Social Media Marketing

• 80% of Instagram users follow at least one business. 
• 72% of Instagram users have purchased a product they saw on the platform. 
• Average daily time spent on Instagram is 28 minutes. 
• Instagram has more than one billion monthly active users. 
• Over 500 million daily active users on Instagram. 
• Instagram is the second most engaged social media platform, after Facebook. 
• 63% of Instagram users visit the platform multiple times a day. 

Honestly, the facts speak for themselves!

3 Key Reasons to Join The Platform

Here are 3 reasons to make getting on the ‘Gram (Instagram) your new year’s resolution:

1. Meet your audience.

Marketing 101 highlights the importance of familiarizing your brand with its audience. Who are you trying to reach – and where do they spend their time? If you’ve seen the latest social media stats, you have a pretty good idea.

Clearly, Instagram is projected to have over 2.5 billion monthly active users. Over 50% of adult internet users in the U.S. are expected to be using Instagram, with an even higher percentage (over 80%) of young adults using the platform. Over 90% of users will be following at least one business and it is estimated that over 300 million users will be visiting at least one business profile every day. By placing your brand strategically in your audience’s feed, your brand could be the next great discovery.

2. Compete in the marketplace.

By 2023, there will be more than 50 million brand accounts on Instagram, with a projected 86% of U.S. businesses using the platform. As the number of users continues to grow, so will the competition, making it even more important for brands to find creative ways to engage with their target audience and stand out from the crowd.

3. Heat up your marketing strategy.

As a full-service advertising agency, Motivated Marketing offers brands a comprehensive strategy to maximize results. We often recommend that our clients stake their claim in the social media sphere, and considering that its user base is growing more rapidly than any other social network, Insta is a great place to start.

As a Beginning, How Do I Join Instagram?

Step 1: Create an Instagram Account (see: further below for step-by-step details): If you don’t already have an Instagram account, you’ll need to create one. To do this, you’ll need to download the Instagram app on your phone or tablet, or go to the Instagram website. Once you’re there, click “Sign Up” and fill out the required information. 

Step 2: Find People to Follow: Instagram is all about connecting with people. To get started, you can search for people you know and follow them. You can also explore hashtags and topics to find people and accounts with shared interests. 

Step 3: Upload Your Photos and Videos: Now that you’re connected to people, you can start uploading your own photos and videos. To do this, simply tap the plus icon in the bottom center of your screen. From there, you can choose a photo or video from your camera roll, or take a new one with your device’s camera. 

Step 4: Customize Your Content: Before you post your photo or video, you can customize it with filters and other effects. To access these tools, select the filter icon at the bottom of the screen. Then you can decide how you want your content to look before you share it with your followers.

How to Create a Business Instagram Account 

Step 1: To set up a business account, go to your profile and tap the Menu button in the upper right corner. 

Step 2: Tap Settings. For some accounts, the ‘Switch to professional account’ option will be listed directly under Settings. 

Step 3: Tap Account and then tap ‘Switch to professional account’. 

Step 4: Tap Continue and select a Category for your business, then tap Done. 

Step 5: Tap OK to confirm the switch to your business account. 

Step 6: Tap Business and then tap Next. 

Step 7: Add contact details and tap Next. If you don’t want to add contact details, you can tap ‘Don’t use my contact info’. 

Step 8: (Optional) If you’d like, you can connect your business account to a Facebook Page associated with your business. This will make it easier to use all of the features available for businesses across Meta. Note: only one Facebook Page can be connected to your business account. 

Step 9: Tap the X button on the top right corner to return to your profile. 

Step 10: To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether you want to hide or display your category label and contact info, then tap Done.

For further details see: Instagram Help Center.

In Closing 

Finally, Instagram is a great marketing tool. The platform of over 1 billion users can be a great way for businesses to market their products and services. By joining Instagram, businesses can connect with their customers and followers in a unique and interactive way. They can post content such as images, videos, and stories that will attract people to their business. 

Additionally, businesses can use Instagram’s data-driven insights to better understand their followers, track engagement, and measure their success. Joining Instagram can be an effective way to boost brand awareness, expand reach, and drive sales.

Still need help with Instagram, our Charleston marketing agency can help! Motivated Marketing is a full-service marketing company with a skilled team to create, manage and analyze success of your social media marketing campaign. 

Sounds good right, we’ll reach you today!

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Need a Social Media Marketing Campaign? Motivated Marketing Can Help!