5 Tips to Ensure Creativity Is Always in Season

Shorts, sun dresses and flip flops are banished to the back of the closet, heralding the long-awaited return of scarves and boots. Football fans count down until kickoff, eager to resume their weekend soundtrack of whistles blown and plays called. The scent of pumpkin and cinnamon wafts from every coffee shop, an irresistible pairing that puts peanut butter and jelly to shame.

Most folks, especially those living below the Mason-Dixon, are ready to welcome autumn (and its promise of slightly cooler temperatures) with open arms. We’re left feeling renewed – while simultaneously wondering how we made it through the last six months without a pumpkin spice latté in hand.

This sense of starting fresh is reminiscent of the feeling we get when we stare down a new project.  How do Motivated Marketing’s content creators chase away the blank screen blues? What do we do when writer’s block doesn’t look like a child’s toy with a letter on the side, but more like the Great Wall of China?

These tricks can help get the ideas flowing freely:

1. Take a hike.

Or just a walk around the office. Really anything that gets your blood pumping will do. It’s only awkward when you get an idea on the far side of the building and have to race back to your desk to write it down before you forget. Hypothetically, of course.

2. Ditch perfectionism.

Just write. Don’t worry about proper grammar or getting everything perfect the first time around. It’s often this fear of failure that binds up your brains and keeps your fingers from flying over the keyboard.

3. Try a change in scenery.

You don’t have to book a flight or fill your gas tank to stimulate your creativity. If it’s allowed, grab your laptop and head to a coffee shop or library for a few hours. You’ll be surprised how the variation in environment can get your neurons firing.

4. Let your mind wander.

For more visual folks, sketching and doodling can help unlock new ideas. Even if you’re not an artist – and your doodles look like they belong in a kindergarten classroom – this tactic can be incredibly helpful. For music lovers, turning on some tunes can also help your mind meander.

5. Experiment with different writing tools.

Even if you work primarily on a computer, there’s no harm in keeping an arsenal of colorful Post-It notes, notebooks, pens and pencils. Sometimes all it takes for the ideas to pour out is to abandon the keyboard and pick up a pencil. Or vice versa!

Because storytelling is a big part of what we do at Motivated Marketing, writer’s block can really cramp our style. These tips have worked wonders for our team, but we’d love to hear the tried-and-true methods that you rely on! Get in touch today.