Harnessing the Power of Holiday Marketing

Harnessing the Power of Holiday Marketing

This year has certainly given new meaning to the phrase “There’s no place like home for the holidays.” With fewer folks venturing out to complete their holiday shopping lists, digital marketers have taken the opportunity to connect with consumers where they are: their...
A ‘70s Thanksgiving: From Menu to Marketing

A ‘70s Thanksgiving: From Menu to Marketing

2020 has been … a year. One we’ll never forget, that’s for sure. While some folks would prefer to hop in a time machine and skip ahead to a post-pandemic time when masks are but a memory, others find themselves reminiscing on holidays past. For old time’s sake, let’s...
From Quarantine to Halloween

From Quarantine to Halloween

Aside from the potential health impacts, COVID-19 could have a frightening effect on candy companies. With fewer families planning to go door to door, folks aren’t stocking up on sweets quite like they used to. That’s not to say that Halloween is canceled! In fact,...

4th of July Marketing Strategies

While the holiday weekend may look a little different this year, patriotism can’t be stopped by a pandemic. Americans might not be gathering for huge parades and firework displays, but families nationwide will undoubtedly find a way to mark the occasion – stars and...
What Marketers Can Learn From Mother Earth

What Marketers Can Learn From Mother Earth

This Earth Day marks the 50th year that eco-conscious Americans have paid homage to the planet. What started as a protest over the Industrial Revolution grew into a worldwide movement, with Earth Day recognized globally in 1990. Today, raising awareness about...