4th of July Marketing Strategies

While the holiday weekend may look a little different this year, patriotism can’t be stopped by a pandemic. Americans might not be gathering for huge parades and firework displays, but families nationwide will undoubtedly find a way to mark the occasion – stars and...
What Marketers Can Learn From Mother Earth

What Marketers Can Learn From Mother Earth

This Earth Day marks the 50th year that eco-conscious Americans have paid homage to the planet. What started as a protest over the Industrial Revolution grew into a worldwide movement, with Earth Day recognized globally in 1990. Today, raising awareness about...
9 Ads That (Super)Bowled Us Over

9 Ads That (Super)Bowled Us Over

As commentators picked apart every play, many spectators’ post-game analyses revolved around the breaks in the action – a fact that justifies the $5.6 million that brands spent to air a 30-second commercial. With air time costing brands a pretty penny, you can be sure...
How to Make Consumers Fall in Love

How to Make Consumers Fall in Love

Most studies have revealed that the whole “right brain, left brain” concept is much more complicated than previously believed. Especially when you’ve pledged your allegiance to the Creatives or the Logic Lovers based off a two-minute quiz you found online. Research...