Harnessing the Power of Holiday Marketing

Harnessing the Power of Holiday Marketing

This year has certainly given new meaning to the phrase “There’s no place like home for the holidays.” With fewer folks venturing out to complete their holiday shopping lists, digital marketers have taken the opportunity to connect with consumers where they are: their...
A ‘70s Thanksgiving: From Menu to Marketing

A ‘70s Thanksgiving: From Menu to Marketing

2020 has been … a year. One we’ll never forget, that’s for sure. While some folks would prefer to hop in a time machine and skip ahead to a post-pandemic time when masks are but a memory, others find themselves reminiscing on holidays past. For old time’s sake, let’s...
From Quarantine to Halloween

From Quarantine to Halloween

Aside from the potential health impacts, COVID-19 could have a frightening effect on candy companies. With fewer families planning to go door to door, folks aren’t stocking up on sweets quite like they used to. That’s not to say that Halloween is canceled! In fact,...