Boosting Your Law Firm’s Client Base Through Social Media Marketing

Once upon a time, positioning your television ad during the morning news or adding your catchy jingle in your radio spot was the primary way of building a local presence and, hopefully, bringing in more clients. 

But in today’s world, social media has proved to be not just an additional marketing tool to gain visibility but a necessity for building trust and a solid client base. 

In fact, CallRail, a tool that tracks calls and texts to differentiate where new leads are being generated, found that 84% of law firms generate new clients through organic social media traffic. 

Which social media platforms are best for your law firm? What is the best strategy when it comes to social media marketing for law firms? 

Keep reading to find out!

The Benefits of Social Media in the Legal Industry

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We tend to view social media as a tool for entertainment – whether you spend your days mindlessly scrolling through TikTok or peering into your friends’ lives via Facebook and Instagram. 

And while this perception may be true, we are losing sight of its main reason for existence: connection. 

Social media is a tool for connectivity, helping people stay close to friends and family in the digital space and seek out resources or products they need from businesses. 

With over 53% of the world’s population on some form of social media platform, actively choosing to stray away from social media is, to put it plainly, choosing to stay invisible. 

Visibility is only one piece of the puzzle in the larger picture of the benefits social media provides to your business. 

New Client Outreach 

A business is only successful if you have a stable clientele and a steady stream of new incoming clients. According to a study conducted by the American Bar Association, 35% of lawyers who focused on enhancing their social media presence managed to gain new clients in the long run. 

Boosting Credibility 

In our search for the perfect product or company, our decision-making process leads us towards another’s personal experience, i.e., reviews. Social media platforms provide a built-in credibility and trust component by allowing others to share their interactions with your business through reviews and testimonials. 

Understanding Your Audience (and Listening to Them) 

Social media is fueled by emotional participation. How often have we encountered people sharing their thoughts or photos from their everyday lives? Social media platforms allow you to engage in community-focused marketing techniques to not only promote your services but take part in your audience’s – and potential clients’ – lives.

Understanding your audience is the second step in engagement. The first step? Listening. 

Social listening is the ability social media platforms provide to allow your business to learn more about your target audience without asking. Through reviews, posts, and comments, you can work on building and enhancing your brand and the image you wish to represent to clients while also helping you keep an eye on the competition. 

Improving SEO and Ranking Visibility 

An outstanding legal team, expert knowledge, and years of experience mean nothing if your future clientele doesn’t know you exist. 

Social media allows you to increase visibility to your intended audience while helping boost your search engine rankings and SEO. While social media is not a ranking factor by itself, audience engagement with your profiles and mentioning you on heavily indexed sites will boost your numbers and help you earn that coveted top spot on Google. 

Choosing the Right Foundation: Which Social Media Platform is Best for Your Business? 

From Facebook to Instagram to TikTok, how do you decide which social media platforms work best for your law firm? Here are some of the best platforms to improve your social media marketing strategy. 

LinkedIn

With over 930 million users, LinkedIn is the perfect platform to connect both on a personal and professional level. From providing educational content to promoting your own professional attributes, LinkedIn is the leading platform in the professional world. 

Facebook 

Of the estimated one in four people experiencing a legal issue, half are millennials, falling between the ages of 28 and 43. With the user metrics highlighting an audience of primarily 35- to 44-year-olds, Facebook is the perfect platform to find and engage with your target audience. 

Instagram 

For the law firms that pride themselves on engaging graphics and video content, Instagram may be the place to focus your business efforts. With the capacity to provide both educational and engaging content, the visual-first platform can be a great space to hook – and further – your audience. 

TikTok 

The rise of TikTok has opened an entirely new form of visual marketing. From automotive dealerships to law firms, businesses of all types can display their personality and authenticity through content. 

Choosing the Right Agency for Social Media Management and Marketing

It’s easy enough to download a social media app and start building an online presence but using it as a tool for marketing can be a new challenge. 

Before your team at Motivated Marketing starts building and crafting a social media strategy, we need to learn about your firm. From your target audience to business goals, we will determine which social platforms and types of content will yield the best results. 

After we’ve developed a strategy, we will develop a plan to post engaging and shareable content. We will monitor its success through our analytics tools, constantly crunching the numbers to maximize efforts and make sure we are hitting both your goals and our own. 

As a skilled social media marketing agency in Charleston, we can help you stay current on the latest trends, create engaging social media campaigns, and utilize analytics to ensure we use the right tools and techniques to garner success.

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