Last month (March 2016), Google released a case study about the car buying process and how crucial the digital world is to that journey. During the case study, Google partnered with Luth Research to follow Stacy, a 32 year old mother of two with a baby on the way. Stacy had over 900 digital interactions during her 3 month journey. 71% of those interactions were on a mobile device. Google even revealed that 1 in 2 of her automotive searches happen on mobile. As we know, the car-buying journey is long and more hard-fought than ever. In fact, 6 out of 10 car shoppers have no idea what vehicle they are seeking when they start their search!
source: thinkwithgoogle.com
Head on over to the case study for more infographics and details. For auto dealers, having a strong digital presence is more crucial than ever. At Motivated Marketing, we challenge our dealer partners to think;
- Is my brand present?
- Is my brand useful?
- Is my brand accountable for these moments?
For more digital automotive goodness, we also recommend this article.
– Mike, M2 Digital Marketing Manager