by Motivated Marketing | Apr 25, 2023 | Digital, Industry News
The Halo Effect is a marketing concept that considers a person’s overall opinion or bias of a brand, person, or company when interacting or purchasing from them. It is considered a cognitive bias. Definition: Cognitive bias is a tendency for people to...
by Motivated Marketing | Sep 21, 2022 | Agency News, Industry News
The widespread reach of social media is undeniable. It has permeated nearly every demographic, from grade schoolers to grandparents – and everyone in between. This fact alone proves the incredible benefit of social media marketing, but does it also prove that TV...
by Motivated Marketing | Sep 20, 2022 | Automobile, Industry News
Despite the continued slump in auto sales, recent statistics show that sellers remain at an advantage in the marketplace. New vehicles are in high demand, but with high prices to match, many car buyers aren’t ready to close the deal. Compared to the first half of...
by Motivated Marketing | Jun 1, 2022 | Creative, Industry News, Production
Whether yours was in the delivery room or arrived on the scene later in life, we all have father figures worthy of celebration. That’s exactly what we’re doing this Father’s Day – M2 style, of course! Our team rounded up a few of our favorite dad ads to not only...
by Motivated Marketing | May 6, 2022 | Agency News, Industry News, Mother's Day
Mom car. The words likely conjure memories of your own childhood vehicle. Some of us skipped out of school and boarded boastfully, proud to be picked up in a stylish SUV. Others hung our heads in shame, slinking toward our minivan in all its snack-strewn,...
by Motivated Marketing | Mar 28, 2022 | Automobile, Creative, Digital, Industry News
It is no secret that many car dealerships are struggling, with a lack of inventory causing prices to rise. Supply chain issues now burden dealers, making top-notch automotive advertising more valuable than ever. A great campaign includes eye-catching creative as well...
