Do TV Ratings Reflect Viewership?

Do TV Ratings Reflect Viewership?

Today’s television viewers have not just changed what they’re watching, but how they’re watching it. Channel surfing no longer entails simply switching between ABC and CNN, confined to the couch. Instead, viewers are bouncing between a new Netflix series, a viral...
3 Reasons Why Radio Is Still Relevant

3 Reasons Why Radio Is Still Relevant

A morning radio show that brightens even the most mundane commute. A streaming music channel you could listen to for days – without a single skip. A DJ who seems to know your taste in music better than your best friend. Radio is a huge part of our everyday lives. And...