Do Small Businesses Need Social Media Marketing in 2022? 

by | Jul 29, 2022 | Creative, Social Media Marketing

female owner doing small business social media marketing

Americans today are glued to their smartphones, often using them to scroll through social media sites. With your customers’ attention already captured by their newsfeeds, social media campaigns are the simple solution to getting connected. So how relevant is social media marketing in 2022 for small businesses?

Let us explain!

Here at Motivated Marketing, our Social Media Team takes a comprehensive approach, handling everything from content creation to strategy. We understand the trends and technologies that drive the industry, and we’ll work to get to know your audience as well. This ensures that the social media campaigns we craft resonate with customers – the ones you have and the ones you want.

Read on to learn more about how social media can help grow your small business!

What is Social Media Marketing?

Social media marketing is a kind of digital marketing that utilizes social media platforms to achieve the following:

  • Connect with an audience
  • Increase brand awareness
  • Drive sales
  • Boost website traffic
  • Establish a community of engaged followers

Unlike some forms of marketing that simply “talks at” consumers, social media opens a new channel of communication. In addition to sharing high-quality, relevant content with users, businesses can engage with consumers – by answering questions, receiving feedback, etc. This helps the brand appear more approachable, and ensures customers feel that their opinions are heard and valued.

5 Ways Small Businesses Benefit from Social Media Marketing in 2022

Studies show that more than half the world now uses social media, with more and more users joining each day. Social media’s popularity can’t be denied – and its benefits can’t be either! Here are some of the benefits of social media marketing in 2022:

BENEFIT #1: LESS COSTLY
Social media platforms like Facebook offer both organic and paid marketing options. Organic campaigns are completely free, and allow you to share updates about sales, new locations, special events, and more. Paid marketing is a more highly targeted approach, and while it comes at a cost, it’s small considering the level of targeting available. Whether you hone in on your audience based on geographic location, interests or other demographics, you’ll enjoy plenty of bang for your buck.

BENEFIT #2: INCREASED BRAND AWARENESS
Social media edges ahead of traditional media in many regards, allowing even small businesses to spread their message in a more strategic, cost-effective way. This helps to get your brand out there, introducing it to potential customers and building truth among current ones. But unlike TV, radio and print media, social platforms allow you to choose who views your ads – so instead of serving the same message to a wide range of people, you’ll convey the right message to the right folks.

BENEFIT #3: DIRECT CONTACT WITH CONSUMERS
Retargeting ads can be incredibly useful, marketing specifically to people who have already expressed interest in your brand or searched for something you offer. And because social media is all about connections, you’ll be able to communicate easily and authentically for customers in real time.

BENEFIT #4: ESTABLISHED COMMUNITY
A distinguishing feature of many small businesses is the emphasis on community. Smaller businesses are better able to focus on personalized service – a major draw for consumers. In fact, one study found that 53% of consumers want to shop at small businesses because they like the personal service they receive. Social media encourages this, helping to connect companies with those they faithfully serve.

4 WAYS SOCIAL MEDIA MARKETING HELPS SMALL BUSINESSES BECOME MORE

SET SPECIFIC GOALS
While your overall aim may be to grow your business, it is important to set other goals along the way. This will help keep your social media campaign on track. Here at M2, our marketing specialists can help craft a comprehensive strategy that’s sure to get results.

KNOW YOUR TARGET AUDIENCE
Because social media attracts a wide variety of users, you’ll need to determine your target audience to avoid serving irrelevant content to people who don’t need it. Our marketing specialists can help narrow down your audience, then put the parameters in place to ensure the right users receive the right message.

BUILD TRUST AND CONSUMER CONFIDENCE
By consistently posting killer content and engaging with users, your brand will stand out from the rest. A great social media campaign can stop scrollers in their tracks, not only building brand recognition but trust and loyalty.

PRIORITIZE PREMIUM SERVICE
Our full-service Charleston advertising agency recommends making customer service a top priority – both online and off. This is a great way to win over customers, especially those needing a little nudge to take the next step, whether that’s scheduling an appointment or making a purchase.

In Conclusion

Social media is an effective tool that small businesses can use to increase their profitability. It provides an easy and cost–effective way to connect with customers, promote products, and create a loyal customer base. Through social media, businesses can easily reach a large audience and create a strong presence online. More questions, our Charleston marketing agency can help!

Motivated Marketing is a full-service marketing company with a skilled team to create, manage, analyze and report the results of your lucrative social media campaign. It’s your ready to learn more, reach us today!

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