With over one billion monthly active users, Instagram has quickly become more than just another social media platform to post moments from your life, but a powerful brand-building tool.
Despite the healthcare industry’s slow acceptance of Instagram as a marketing tool, it has become one of the primary ways to establish trust and credibility with potential patients through organic engagement – an invaluable asset to healthcare marketing.
So, how do you reach your target audience through Instagram as a healthcare professional? Keep reading as our digital marketing agency gives you five strategies for maximizing your Instagram marketing efforts, then give us a call to learn more about how we can help you grow in the digital age!
Develop a Content Strategy
Before you start diving into #healthcare or #gastroenterology on Instagram, it’s essential to understand your audience.
One of the social media marketing services we offer is analyzing your prospective demographics. By analyzing your target audience, you’ll gain a deeper understanding of what type of news to share, when to post, and, over time, how your audience engages with the content.
Once we understand your target demographic, we will work with you to develop a thorough Instagram content strategy. By creating a monthly content plan, you can develop creative posts that help keep your audience engaged while building trust and confidence in your brand.
Create and Post Engaging Instagram Stories
As Instagram has developed and gained popularity, so have its additions of new features, such as Instagram Stories and Reels.
Studies show about half a billion users utilize Instagram Stories daily, with roughly 62% of those users saying they liked a product or brand after seeing it on a story.
Instagram Stories have opened the floor to more active engagement with potential and current customers, such as through polls or asking questions for research purposes. Whether you aim to be informative or want to switch up the narrative to something a bit more fun, there is no limit to the stories you can share.
Use Relevant Hashtags
With a limit of up to 40 hashtags on a single post, it can seem like a no-brainer to put as many hashtags as possible to help grow your visibility.
#Healthcare #health #colonoscopies #GIclinic #trustyourgut…
While hashtags are one of the best ways for new users to find your practice, they can also be perceived negatively if done ineffectively.
Just as the content you create is targeted to your specific audience, the hashtags or keywords you use must meet the same relevance and targeting standards. If you use too many, your practice may be deemed as “spammy” and lose out on potential customers.
When using hashtags, consider those that showcase your specific product or service, your industry specialty or niche, your location, special events, or campaigns.
The Power of User-Generated Content
Establishing trust between an individual and a healthcare professional or business is no easy task. While showcasing your knowledge and expertise in your field can help, individuals often turn to other individuals for guidance and reassurance.
For this reason, user-generated content becomes an invaluable tool in your healthcare digital marketing toolbox.
User-generated content, or UGC, includes photos, videos, or reviews created by individuals. By incorporating UGC into your content plan, you’ll drive additional traffic to your business and attract new customers with about half the time and effort.
After all, it’s essential to remember that humans tend to trust other humans over brand advertisements.
Interact With Your Followers
The beauty of social media lies in its ability to connect people, whether it’s with another individual or a business. Social media thrives on acknowledgment, so don’t be afraid to engage and interact with potential customers.
Liking pictures and stories from customers, commenting on posts related to your business, and sharing content helps foster community engagement and build a relationship between your business and your clients.
Motivated Marketing is Here to Help You Develop Your Instagram Strategy!
At Motivated Marketing, our Charleston social media managers are here to help you establish credibility and build your Instagram marketing efforts.
Our team ensures we stay up to date on the latest social media trends, build relationships with your audience, and develop a content strategy to help you generate new leads and reinforce existing ones.
As the leading Charleston social media agency near you, our team is here to help! Contact us today to meet your dedicated social media manager, and let us help you get started on your Instagram marketing strategy.