This year has certainly given new meaning to the phrase “There’s no place like home for the holidays.” With fewer folks venturing out to complete their holiday shopping lists, digital marketers have taken the opportunity to connect with consumers where they are: their homes.

This is a wise strategy in light of this statistic: 73% of all holiday shoppers plan to buy primarily online this season. Whether shoppers are scouring retailers’ websites for gift ideas or scrolling through social media, they are undoubtedly met with enticing ads.

And did you know that 91% of smartphone users completed a purchase after viewing a relevant ad? Plus, 51% of ad spend is now allocated for mobile ads. This is proof that digital marketing works, no matter the season – or current state of affairs.

With this in mind, we’ve crafted a digital marketing-themed rendition of a Yuletide favorite. Enjoy!

Grandma got run over by a reindeer,
Staring at her smartphone Christmas Eve.
You can say there’s no such thing as great ads,
But digital statistics disagree.

She’d been staring at the copy,
Couldn’t tear her eyes away.
And she clicked with no hesitation,
Completely missed the approach of the sleigh.

When we found her Christmas morning,
Still scrolling her Facebook feed,
We asked her how she’d gotten trampled,
And she just held up her phone for us to read.

Grandma got run over by a reindeer,
Distracted by a festive ad campaign,
Proof that marketing matters – ask Santa!
Just not when the big guy’s behind the reins.

On that (slightly off-key) note, we’d love to wish you a very happy holiday – from the M2 family to yours!

If you’d like to integrate digital marketing into your brand’s strategy, let’s chat! Please email info@motivatedmarketing.com or call 843.856.7322 to get in touch.