Who doesn’t love a good cry (or sob) over sweet holiday sentimental advertising? These sweet commercials make us cry happy tears.

Kristin says: “British company John Lewis always finds new ways to celebrate giving to others. This year’s ad is beautiful to watch and the full campaign incorporates a hashtag, augmented reality, and a tie to a charitable organization. Also, it totes gets me in the feels.”

Catherine says: “I really like this Wells Fargo commercial. I like how it uses their Stagecoach identity, and the snowmen feeding the horses is really sweet and emotional to me. It’s a feel-good holiday commercial.”

Mike says: “This is my favorite holiday ad this year. It’s a UK commercial for Sainsbury’s, a major grocer across the pond. I like that it tells a story and it ties in some nods from classic Christmas tales. It’s both heartwarming and entertaining. It doesn’t view as an advertisement, but more of a traditional holiday tale while still giving the brand a voice (and a reason for the season). Plus, cats.”