How to Use Video Testimonials to Promote Your GI Practice

In the world of healthcare, nothing tugs on the heartstrings more than the authentic voice and emotion of someone who has had a real experience at your GI practice. 

Video testimonials are one of the most powerful marketing tools for GI practices – and for good reason. Not only do they boost visibility in the Google search engine (hello, first-page ranking!), but they also help to establish credibility with those who are looking for a gastroenterology clinic they can trust. 

So, how powerful are video testimonials, and how can you use them to promote your digital presence and practice? Our digital team at Motivated Marketing is here to help!

What is a Video Testimonial?

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How often have you scoured the internet for reviews of a business to determine the outcome of your own experience – without ever stepping foot in the office? Now imagine those reviews now had a face and a voice attached to them.

The words now pack a bit more of a powerful punch, don’t they?

Video testimonials act similarly to case studies or customer experiences, but instead of a traditional review, the patient or customer appears on-screen and discusses their personal experience. 

Testimonials in this form provide authenticity and value to the quality of care you offer while simultaneously building trust with prospective patients. After all, prospective patients who see a happy, satisfied patient on-screen build an emotional connection to that person and your practice, believing that they can be that happy, too. 

Turning Testimonials into Trust: Benefits of the Video Production Technique

According to findings by the Medill Spiegel Research Center, 95% of online users consult patient testimonials before making decisions regarding their healthcare. 

By highlighting personal experiences and stories in your GI practice, you are bridging the gap many healthcare entities strive to cross – the bridge between clinical services and individual human experiences. 

Video testimonials have a variety of benefits to your GI practice’s marketing strategy, including: 

Boosting Online Visibility 

When patients type “gastroenterology clinic near me” into the search bar, they often won’t venture past the first page, let alone the first several links presented. Your ranking on search engines depends on several factors, from search engine optimization (SEO) to your website’s overall engagement. 

Video content is one factor that can enhance your SEO and visibility of your website and social media pages. When you add videos to your site, it makes it more interesting to visit – for potential patients and search engines alike. It can increase the chances of a higher ranking on search results, while increasing overall traffic and engagement. 

Increasing Engagement Through Emotion

An emotional appeal is one of the more effective methods of persuasion. It relies heavily on descriptive language and imagery to elicit an emotional response from its audience. 

Think ASPCA commercials, filled with images of abandoned animals and the Sarah McLachlan song that now produces those images when we hear it. 

Video testimonials are more engaging than text or images because they can appeal to multiple senses and emotions, from empathy to curiosity. 

Using Social Proof to Build Trust 

Healthcare is an industry that relies heavily on social proof to foster trust and credibility. When patients share their success stories, they provide social proof that your practice delivers a higher standard of care than its competitors and positive outcomes in the process. 

How Our Digital Team Can Help 

Our digital team at Motivated Marketing has two areas of focus. First and foremost, we believe that your focus should be in caring for your patients, both current and future. Our focus? Establishing and looking after your online presence. 

Our team offers video production services that transform scripts into living works of art that appear both on TV and online. 

While we set up the perfect shot and ask questions that garner trust in your GI practice, our marketing team can take the video and turn them into a targeted strategy to increase ranking and engagement online.

Some effective methods we use for video testimonials may include: 

Video Testimonials in Social Media Ad Campaigns

As we discussed above, video content has a higher engagement rate than simply using words or images. For example, Hootsuite found video content on Facebook generates an average engagement rate of 0.26%, almost double the average post engagement of 0.18%. 

Video Testimonials on Your Website 

A picture may be worth a thousand words, but a one-minute video is worth 1.8 MILLION. 

By adding a video testimonial to your website’s landing page, you’ll increase the amount of time an individual spends on your site, which will have a greater impact on SEO and higher conversion rates. 

Need a Video Production Agency Near You for Your GI Practice? Let Motivated Marketing Help!

Building trust within your community is a unique goal for those in the healthcare industry, especially in the gastroenterology field. Developing creative video content and building trust through video testimonials is just one avenue our team will utilize to help you grow your online presence and establish your credibility along the way. 

Our video production team has mastered the art of campaign, informational, and sales-driven production styles, and continues to hone our craft to meet the personalized needs of our gastroenterology clients in the gastroenterology realm.