How the Most Bewitching Brands Stand Out
Most horror movies follow a similar goose bump-inducing formula, relying on tried-and-true scare tactics to inspire both fright and delight. You can practically guarantee that there will be foreboding music, a dimly-lit scene and typically, at least one spine-tingling...
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The Jarring Effect of New Tracking Restrictions
Cookies are tiny text files that are stored in an online browser, allowing companies to follow the trail of crumbs users leave behind as they travel the web. This technology first appeared in 1994 – and online retailers immediately recognized that cookies were no...
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How Brands Score Big with Football Fans
Football season is back. From peewee to professional, this time of year is all about the pigskin. If you tuned in to regular season NFL games last year, you were one of nearly 16 million viewers. That’s A LOT of cheering, chest bumping and yes, trash talking. And like...
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A Lesson in YouTube Video Advertising
Another school year is starting, and the carefree days of summer have drawn to an end. But while the kiddos have been enjoying their break, we’ve been working hard over the last few months – and we have a few lessons to share! Teachers’ pets, grab a pen...
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M2’s Ode to Office Dogs
The dog days of summer are upon us. And despite the heat and humidity that leave even the most seasoned Southerners panting, there’s simply nothing like summertime in the Lowcountry. The M2 team takes every opportunity to enjoy our sun-soaked city when we’re off the...
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How to Create the Best CTA in the USA
The iconic “I Want You” poster was part of America’s recruitment effort during World Wars I and II, and now, decades later, it still serves as an incredible example of marketing’s power to inspire action. Today’s marketers have a much easier...
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When Presence Is Gift Enough
The mundane and the milestones. The everyday and the once-in-a-lifetime. The unremarkable and the unforgettable. The most dedicated fathers are there through it all. Not perfect, but present. And more often than not, that’s enough. That’s plenty. It’s high time we...
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Ads as Great as the Moms They Honor
Motherhood is many things, from inspiring to tiring – and a million adjectives in between. But there’s one thing it’s not: easy. So to the moms in our lives who made it look that way … Who wore spit-up soaked shirts like a badge of honor. Who made mini vans look chic....
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3 Tips for Creating Eye-Catching Campaigns
Each Easter, 90 million chocolate bunnies virtually hop off retailers’ shelves, destined for Easter baskets around the globe – and a grim demise at the hands of candy-crazed kiddos. Marshmallow Peeps soar out of stores even faster, with consumers devouring over 1.5...
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How M2 Grows Brands from the Ground Up
Think of a brand’s philosophy as its root system. Buried beneath the soil, the roots are not visible – but without them, the plant would wither and die. Without them, there’d be no brilliantly-hued blooms. A brand’s philosophy is much the same, providing...
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