by Motivated Marketing | Apr 25, 2023 | Digital, Industry News
The Halo Effect is a marketing concept that considers a person’s overall opinion or bias of a brand, person, or company when interacting or purchasing from them. It is considered a cognitive bias. Definition: Cognitive bias is a tendency for people to...
by Motivated Marketing | Mar 13, 2023 | Digital, Email Marketing
Email marketing can be an incredibly valuable tool, sending targeted messages straight to your audience’s inboxes. Some common mistakes can ruin your click-through rate, though, so it’s important to know what to avoid when it comes to crafting content. Which Mistakes...
by Motivated Marketing | Mar 13, 2023 | Digital, Paid Advertising
Are you looking for an effective way to reach your target audience and drive more leads for your business? Pay-Per-Click (PPC) advertising may be the answer for you! PPC is a powerful digital marketing tool, but it’s crucial to use it correctly to yield maximum...
by Motivated Marketing | Mar 13, 2023 | Digital, Paid Advertising
In today’s fast-paced digital world, having a strong online presence is essential for the success of any business. Competition is fierce, so when it comes to getting exposure, standing out from the crowd is more important than ever. This is where paid...
by Motivated Marketing | Jan 27, 2023 | Marketing
The sales funnel once reigned supreme, widely considered the superior strategy to map a consumer’s journey. While some old school advertisers still cling to this notion, most marketers today recognize the funnel for what it is: an outdated approach. The flywheel,...
