In recent years, technology has merged with medicine, adding convenience for patients seeking care from the comfort of home. As both providers and patients have learned, while some care requires an in-person visit, there are plenty of occasions when a video call is perfectly sufficient.
Read on to learn more about the difference between telehealth and telemedicine services. We have also outlined some benefits and drawbacks for each, ensuring you know all the facts before incorporating them into your practice!
What is Telehealth?
Telehealth is a broad term that refers to all technology and services employed in providing care remotely. Telehealth also includes non-clinical services like administrative meetings, healthcare provider training and continuing education.
What is Telemedicine?
Telemedicine is a subset of telehealth, referring only to clinical services. Telemedicine is used to replace in-person visits, most often follow-ups or for patients needing continued management of chronic conditions or medication. Secure video and audio connections allow patients to receive the care they need from home.
Common Telehealth Pros & Cons
Consider the following pros and cons of telehealth care:
- Cost savings
- Improved access to care for those with mobility limitations or those living far from medical facilities
- Health information security/risk of potential hacks
- Inability to perform every kind of visit/procedure (need in-person visit for blood work, imaging services, etc)
- Out-of-pocket costs for telehealth services not covered by insurance or Medicare
Common Telemedicine Pros & Cons
In addition to the more general advantages and setbacks listed above, telemedicine has the following set of pros and cons:
- Encourages preventative care for patients wary of the doctor
- Slows the spread of infection by reducing the number of sick patients in waiting rooms
- Difficulty finding stable connection
- Licensing issues for appointments that require provider to practice across state lines
- Delay in treatment for patients in urgent care situations (when in-person care is needed)
Need Telehealth and Telemedicine Marketing? Motivated Marketing Can Help!
Here at Motivated Marketing, our team knows healthcare marketing inside and out. Whether you’re focused on getting more patients through the door or advertising new telehealth services, we’ve got you covered!
In fact, we have a dedicated Healthcare Team that works solely with clients in that field, so you can be sure that your campaign is in the most capable hands – with the most creative minds at work.
To learn more about M2’s telehealth and telemedicine marketing capabilities, get in touch today! We are always eager to talk shop, and of course, to brainstorm strategies to put your practice on the map. Let chat about healthcare advertising options today, contact us now!