Perhaps you’ve heard that in February, Google announced the addition of a new feature to their popular web browser, Chrome. This new feature is Ad Blocker. While the arrival of Ad Blocker may cause some angst in the marketing community, we find that this is actually a positive step for digital advertising as a whole, for both consumers and companies alike. It will block more “intrusive ads”, clean up the digital advertising ecosystem, and enhance the user experience. To learn more about the changes introduced by the Google Chrome Ad Blocker, click here. Or if you’d like a complimentary review of your Pay-Per-Click campaign, reach out to us today.