Temperatures are soaring, but the weather isn’t the only thing heating up. Our clients are offering deals as red-hot as the summer sunshine – and the M2 team has been busy creating ads that’ll get customers on their lots, even if that means leaving the A/C behind! To ensure our clients never get burned by the competition, we’ve included a few industry updates and some samples of this month’s best work. Don’t forget to click each ad for a closer look! And when you’re ready to talk strategy.
It’s no secret that cord-cutting is on the rise. In fact, a majority of 18 to 49-year-olds do not subscribe to TV at all or only consume it infrequently. With fewer and fewer consumers watching traditional TV, auto dealers must explore other advertising options to reach this valuable demographic.
Used by 90% of 18 to 49-year-olds, YouTube is one potential platform. Not only is it widely used, but YouTube enables auto dealers to target viewers actively engaged in the car-buying process. Now Google, which owns YouTube, has announced another exciting opportunity: the ability to target viewers who watch YouTube on TV screens or subscribe to YouTube TV, the company’s alternative to cable. As more people cut the cord and the platform continues to mature, the benefits of YouTube advertising will continue to increase.
Ready for a summer marketing strategy as hot as the forecast? Contact Motivated Marketing today! And stay tuned for our July newsletter!
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