Kia dealers, listen up! Kia’s Co-op Program has identified an issue with the May 2018 FORMF reimbursement file. As a result, all May FORMF payments that would have normally been paid on June 15th have been put on hold and will be reviewed by KMA. Upon a completed audit of the May FORMF claim file, claims will be adjusted and paid appropriately on July 16th.

It’s no secret that cord-cutting is on the rise. In fact, a majority of 18 to 49-year-olds do not subscribe to TV at all or only consume it infrequently. With fewer and fewer consumers watching traditional TV, auto dealers must explore other advertising options to reach this valuable demographic.

Used by 90% of 18 to 49-year-olds, YouTube is one potential platform. Not only is it widely used, but YouTube enables auto dealers to target viewers actively engaged in the car-buying process. Now Google, which owns YouTube, has announced another exciting opportunity: the ability to target viewers who watch YouTube on TV screens or subscribe to YouTube TV, the company’s alternative to cable. As more people cut the cord and the platform continues to mature, the benefits of YouTube advertising will continue to increase.

Source:  https://adwords.googleblog.com/2018/04/video-is-everywhere-helping-brands-find.html