The advertising world spins quickly, with digital advances and new industry guidelines emerging seemingly overnight. The Motivated Marketing team works hard to ensure our clients are always “in the know,” offering insight and strategy in addition to killer advertisements. To keep our end of the bargain, we’ve included some of the latest changes to the advertising world here, along with some of our best work from this month. Hint: click each ad to get a closer look! And remember, if you’re ready to talk marketing strategy, we’d love to chat!
Grand Strand & North Strand Nissan
March 2018 Television
GM’s iMR program has undergone some changes in the last month. Effective March 20, 2018 all advertising for Chevrolet, Buick, and GMC dealerships must now include the dealership’s name and URL. This URL must direct consumers to a dealer website featuring GM vehicles, products, and services only. Previously, dealerships had the choice of using a phone number or URL, but now the phone number is optional. To review the most recent iMR | LMA Overview Guide, click here.
At Motivated Marketing, we have a team of co-op specialists that can help walk you through the program, making an admittedly complicated process easier to understand. If you have questions about your co-op program, reach out to us below or read our whitepaper, Automotive Co-op Explained, click here.
Kian, the most recent addition to Kia Motors’ salesforce, isn’t your standard salesperson. In fact, he isn’t a person at all. Kian is a chatbot employed by Kia to answer any Kia-related question the company’s customers might ask. Customers can message with the chatbot on the company’s website as well as via Facebook Messenger. Kian has proven popular with customers, resulting in a substantial increase in website conversions since its launch. Kian has also been a hit with dealers, helping direct customers to local Kia dealerships if, for example, they request help with replacing a lost key.
As evidenced by Kian, the car buying process is becoming more personal, and above all else, increasingly digital. Today, the majority of consumers report turning to digital sources first when starting the car buying process. But their digital sources of choice, and the way they interact with them, is constantly changing. That’s why staying up to date on the latest trends is essential – and why the Motivated Marketing team is dedicated to doing just that.
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