Brands that can’t handle the fast lane get lapped by the competition, time and time again. But why resign yourself to life in the slow lane? Motivated Marketing stays up to date on the advertising news that fuels the industry to ensure our team’s top performance – and we’d love to put our experience to work for you! Here are a few important updates, plus some of our best work from this month. Don’t forget to click each ad for a closer look! And when you’re ready to experience marketing in the fast lane.
Starting May 1, 2018, the Alfa Romeo Co-Op Program allowance has been increased from $250 to $1,000. Through the Alfa Romeo Co-Op Program, each NEW (Type 1, Type B, Type L and Type E) vehicle sale or retail lease will accrue $1,000 that can be spent on NEW Alfa Romeo-specific advertising. Here’s what this means for dealers: Co-op funds are accrued monthly and are now reimbursed on a 2:1 basis. This provides dealers with 50% reimbursement for advertising dollars spent if required program guidelines are met. Claims will no longer be reimbursed at 100%.
An interesting new study suggests a positive correlation between good online reviews and paid search conversion rates. According to the research, businesses with better online reviews saw their paid search campaigns convert at a higher rate than those with poor reviews. The study also hints that businesses with high response rates to online reviews experience similarly high conversion rates. The major takeaway is that amassing online reviews as well as responding to them in a timely manner correlates positively to the performance of a paid search campaign.
To keep up with the trends driving the ad world or to launch a high-octane marketing campaign of your own, contact Motivated Marketing today! And stay tuned for our June newsletter!
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