Search engine optimization (SEO) has been creating buzz in the marketing biz. While the idea isn’t new, its impact is now widely recognized – and marketers are working hard to develop strategies that center on SEO.
M2 remains ahead of the curve, with best practices already in place. In fact, we have an entire team dedicated solely to SEO! Read on to learn more about the importance of SEO, and how our marketing specialists can help skyrocket your site to the top of the results page.
What is SEO?
Search engine optimization, in theory, is really quite simple. Good SEO makes your brand more visible to online users, increasing the odds that they click through to your website from the search page.
Just think about it: when was the last time you waded through the results on Google’s first page and looked to the second? It’s probably been awhile. Your target audience is the same, often choosing a result from the top of the list. That’s why it’s crucial that your brand is found there!
What is Local SEO?
Local SEO best serves businesses with multiple locations. It strives to boost visibility around each physical location, targeting users searching for services or products near them.
What is the Difference Between SEO vs Local SEO?
While the overall goal to increase visibility is the same, SEO and local SEO take different approaches. While traditional SEO seeks to reach consumers everywhere, local SEO is more targeted. In addition to the local component, there’s also an element of urgency for those searching for something near them. That makes local SEO suitable for businesses whose customers primarily make purchases at a brick-and-mortar location. SEO, on the other hand, is best for businesses that generate sales online.
4 Reasons to Hire an SEO Advertising Agency
Reason #1: An SEO Specialist Has Valuable Insights Into the Industry.
The SEO world spins FAST, with new technologies and resources constantly emerging. Most businesses can’t spare the manpower required to handle SEO properly – so trust a professional instead! Our SEO team works diligently to stay up to date, handling the nitty gritty details so you can focus on what you do best.
Reason #2: Data Analysis Can Be Tricky.
Discovering your target audience requires data. Lots of it. An SEO specialist can help digest it, distilling the facts and figures into a comprehensive marketing strategy. We can also track which web pages and keywords are performing best, and then further optimize them.
Reason #3: We Know How to Make Every Keyword Count.
We’ve all heard that content is king, and in the realm of SEO, the right keywords reign supreme. Choosing them requires a keen eye, though. An SEO advertising agency performs in-depth research to identify the most searched keywords, then makes sure they feature prominently in your content. That way you’ll get the most clicks for your keyword, and ultimately, the most bang for your buck.
Content is anything that your audience views or hears, including:
- Blog posts
- Web page copy
- Social posts
- Google My Business pages
- Email newsletters
Reason #4: Keep Your Brand From Making a Major Blunder.
Search engines can be finicky, and there are certain terms that they just plain dislike. That’s why, although SEO might sound simple, an amateur approach can have serious consequences. Nothing drops search traffic faster than a website that doesn’t perform – whether it takes too long to load, has obvious errors, or is full of harmful digital content. A trained SEO specialist can ensure you avoid these mistakes, and spare you from learning the hard way.
Common SEO Terminology
Here are the top terms you need to know:
Search engine optimization (SEO)
The strategic use of web content to enable users to quickly locate your brand. Keywords and phrases that appeal to search engines are utilized to boost the content’s result rankings.
Words (or groups of words) that are frequently searched by a brand’s target audience
Keywords that string three or more words together
Research performed to determine the most relevant keywords with the highest search volume
Search engine result page (the page of results generated by a search engine)
A website’s position of the search engine result page
Brief description of what’s on a webpage (155 characters or less)
Links to other pages on your website
Links on your website that send users to another websites
Backlinks & link building
When another website includes a link for yours on one of their webpages
A webpage when users “land” after clicking a link; includes a lead generation form for page visitors to fill out
Need A SEO Agency Near Me, Choose A Full-Service Marketing Agency like Motivated Marketing
A strong SEO strategy positions your brand at the top of the page – and the top of your audience’s minds. Motivated Marketing can help you claim that top spot, with a dedicated SEO team focused solely on search engine optimization. Contact us today to get started!
Learn more about each of our main verticals here:
And check out the A-to-Z comprehensive marketing services we provide:
- Brand Development
- Digital Advertising
- Direct Mail
- Email Marketing
- Graphic Design
- Media Buying
- Social Media
- Video Production
- Web Development
To consult a marketing specialist, contact us today! Feel free to shoot us a message or call 843-856-7322. We can’t wait to talk strategy and car advertising trends to support your business growth.