Have you ever compared the world of graphic design to a giant supermarket? Humor us for a minute.
Each and every day, new and “hip” products hit the shelves. There are trendy new vegetables scattered throughout the produce section and 500 new organic kombucha flavors calling your name. You might find yourself standing in aisle 4b, overwhelmed by the selection. Which nutrition trend is right for you? Is that new product really worth your money?
Lucky for you, we are here to help! Well, we probably can’t help you decide which flavor of kombucha to add to your cart, but we can certainly assist with choosing the current design trends that are right for your business. Plus, we know the best practices for incorporating them into your marketing strategy. And if we are being honest, we love a good coconut-lime kombucha around M2 … so maybe we can help with that after all.
But why are we comparing graphic design to grocery stores? Because the overwhelming addition of new goods to supermarket shelves mirrors the ever-changing, ever-evolving influx of trends and products graphic designers must wade through each day. It’s our job to help determine which ones have staying power and which ones are as bland as that fake-meat chicken you are never going to buy again.
Check out our 5 favorite 2018 trends below!
What it is: One contrasting color halftone over another color halftone.
Grocery store status: Staple
We believe this trend earns its place in the “trend shopping list” right along with the bread and eggs. Normally created through a halftone printing process, one color is printed over another contrasting color to create a two-toned image.
• Incorporates multiple colors into one design
• Ensures typography stands out easily
• Looks very modern
Favorite example in the market: Spotify
2. VINTAGE COLOR PALETTES & RETRO STYLE
What it is: Spectrum that ranges from soft pastel colors to abstract geometric shapes.
Grocery Store Status: Ice-cold bottle of Kombucha
Like the drink, this trend is not something we’d recommend for every client. That being said, these retro techniques are popping up everywhere, adding not only visual excitement to designs, but a touch of nostalgia, too. Vintage is back, baby!
• Creates a unique look
• Produces fun, exciting designs – perfect for one-off pieces
• Targets a specific emotion or sales theme (Ex: groovy 70s-themed event)
Favorite example in the market: Chobani
What it is: A color transition that gives depth to design.
Grocery Store Status: Adult beverage of choice
Gradients give life to the party – and they’re making a major comeback, emerging from the vault as a note-worthy trend in 2018.
• Demands attention
• Gives designers flexibility to create a wide range of “looks and feels” (Ex: florals to portray femininity vs. automobiles and grunge textures for a more masculine feel)
• Ensures designs stand out in the crowd
Favorite example in the market: Apple
4. HAND LETTERING
What it is: Fonts that are designed by hand, either by hand or digitally.
Grocery Store Status: Staple
A far cry from the uninspired fonts that live in every word processing program’s dropdown menu, hand lettering is another essential to creating visually appealing, unique designs.
• Brings the necessary style and emotion into any design
• Works great for a hand lettered design or hand lettered/script font
• Pairs beautifully with bold fonts
Favorite example in the market: Cheerios
What it is: Custom-created artwork that adds personality to a brand.
Grocery Store Status: Ice cream sundae
The options that illustration provides are as plentiful as the toppings at an ice cream parlor – although they’re admittedly not quite as delicious.
• Brings text to life by conveying a message graphically
• Gives artists a chance to show off their skills
• Promotes brand consistency through the use of illustrated logos/characters
Favorite example in the market: MailChimp
We’re always game to discuss the latest and greatest design techniques – and to put them to work for our clients! If you’d like to give one of these graphic design trends a try, let’s talk!
The campaign examples posted are for illustration purposes only. Motivated Marketing is not affiliated or connected to listed brands or campaigns in any manner.