male using search engine and searching web with help of seo search engine optimization

Some brands question the relevance of SEO in today’s market – one that seems to continually look to the future for the next big thing. But to the brands that doubt the impact those three little letters can make, M2 recommends reconsidering.

Our SEO specialists have seen the incredible results that effective search engine optimization provides. Countless clients have enjoyed the fruits of our team’s labor, with their content moving up in the ranks. Read on to learn more about how SEO can grow your business!

5 Reasons Why Your Business Needs SEO Marketing

Reason #1: Move Your Audience Along the Marketing Funnel
SEO allows you to target your audience where they are, whether they’re meeting your brand for the first time or ready to heed your call-to-action. Every aspect of their online experience must cater to their unique needs and encourage them to move to the next phase of the funnel. This progression must be seamless, though, so that potential consumers/clients do not feel that they are being “sold.”

Reason #2:  Increase Sales and Revenue
Website traffic is one thing, but if your online visitors are clicking away without taking any action, you might need a magnifying glass to spot any real results. That’s where a skilled SEO specialist comes in! Our team performs extensive keyword research to not only increase clicks but the kind of traffic that converts.

Reason #3: Improve Page Rank
While high-quality SEO marketing takes a practiced hand, sometimes it’s best to keep it simple. A few tweaks of title tags, meta descriptions and alt tags can make a major impact, improving your brand’s ranking in Google SERP.

Reasons #4: Stay Up to Date on the Latest Techniques
It’s clear that SEO isn’t going anywhere. While strategies may change and new techniques emerge, SEO is a permanent fixture in the marketing world. Staying up to date – and ahead of the competition – requires a strong SEO strategy.

Reason #5: Enjoy Big Benefits at a Small Cost
Despite the huge benefits that many brands enjoy, SEO is very budget friendly. Just think of any costs as a long-term investment in your company’s future!


Is SEO dead? Is Using SEO Still Helpful in 2022?

If you think SEO belongs six feet under, we’ve got news for you. But first, change out of those funeral clothes … Search engine optimization remains an effective digital marketing tool in 2022. A revamped approach may be necessary as Google algorithms update, but SEO ain’t goin’ anywhere.

So why are some folks convinced that SEO is a thing of the past? Probably because the quick fixes and sneaky hacks that once worked can no longer fool Google. Gone are the days of trusting machine-generated content and spam links to rise to the top of the search results.

We’ve ushered in a new era of SEO – one that requires the naysayers to actually do some real work to earn their ranking. Hey, we never said great SEO was easy! But we did promise to handle it all for you. Contact M2 today to get started!

What is SEO?

Search engine optimization (SEO) increases your brand’s visibility, helping you connect with your target audience online. The goal of SEO is to gain a deeper understanding of consumers, and to optimize content so that it ranks at the top of the results page.

Benefits of SEO

SEO is an invaluable way to get more eyes on your content, helping you reach your target audience in a meaningful way. By increasing Google rankings, your brand always gains trust. Plus, it’s a super inexpensive way to make a major impact! And while you enjoy more bang for your buck, our SEO experts will continue monitoring results and making necessary edits to achieve peak performance.

What is Local SEO?

Local SEO best serves companies with multiple locations. It strives to increase visibility around each physical location, targeting potential customers/clients who are searching for services or goods near them.

Benefits of Local SEO

Local SEO is more targeted and introduces an element of urgency. Because it serves people searching for something near them, local SEO is best suited to businesses whose customers typically make purchases at a physical location.

What is the Difference Between SEO vs Local SEO?

While they share a common goal of boosting visibility, SEO and local SEO take varied approaches. Traditional SEO seeks to reach consumers everywhere, regardless of physical location. Local SEO, on the other hand, is more targeted. In addition to the local component, there’s also an element of urgency for those searching for something near them. That makes local SEO a wise choice for businesses whose customers visit a brick-and-mortar location instead of an online marketplace. SEO, in contrast, is best for companies whose revenue is generated online.

Common SEO Terms 

Search engine optimization (SEO)
The strategic use of web content to enable users to quickly locate your brand. Keywords and phrases that appeal to search engines are utilized to boost the content’s result rankings.

Keywords
Words (or groups of words) that are frequently searched by a brand’s target audience

Long-tail keywords
Keywords that string three or more words together

Keyword research
Research performed to determine the most relevant keywords with the highest search volume

SERP
Search engine result page (the page of results generated by a search engine)

Page rank
A website’s position of the search engine result page

Meta description
Brief description of what’s on a webpage (155 characters or less)

Internal links
Links to other pages on your website

External links
Links on your website that send users to another websites

Backlinks & link building
When another website includes a link for yours on one of their webpages

Landing page
A webpage when users “land” after clicking a link; includes a lead generation form for page visitors to fill out

Need A SEO Agency Near Me, Choose A Full-Service Marketing Agency like Motivated Marketing

SEO marketing is just one service that our talented team provides. Check out the links below to learn more about our local marketing agency and the comprehensive services we provide!Learn more about each of our main verticals here:

And check out the A-to-Z comprehensive marketing services we provide:

To consult a marketing specialist, contact us today! Feel free to shoot us a message or call 843-856-7322. We can’t wait to talk strategy and car advertising trends to support your business growth.