Most recipients don’t put much thought into the direct mail that appears in their mailboxes, assuming each piece got from production to post office as if by magic.

But direct mail campaigns are, in fact, quite complicated – although you’d never guess from watching our World’s Best Person, Janine Costello! She makes campaign coordination look like a breeze, never missing a beat – or a deadline. Janine keeps our Direct Mail Department running so smoothly that our clients have all given their (postage) stamps of approval!

In case you haven’t gotten the chance to meet Janine, now’s your chance to get to know her a bit!

Q: Would you rather be the sand castle or the wave?

A: That’s an easy one! I would choose to be the sand castle. You can find me baking in the sun rather than riding waves any day.

Q: What is the nerdiest thing you do in your spare time?

A: Hmmm, I’m not sure if others would consider it nerdy, but I guess knitting and watching “How-to” videos on all things knitting-related would fall into that category. I started knitting in college and love to pick it back up in my spare time. You can never have too many blankets, after all!

Q: What was the last experience that made you a stronger person?

A: I would have to say moving from my hometown in Upstate NY to Charleston with a goal to find a job in three weeks or less. Safe to say it all worked out!

Q: The best part of waking up is …

A: Walking my newly-adopted dog, Romey! I was never a morning person until I met that little guy – and now our walks are my favorite part of the day! The coffee helps, of course.

Q: What is the best joke you know by heart?

A: Why did the gardener plant his money? He wanted the soil to be rich! (It might be time to get some new material.)

Hey, she said it, not us! And since she’s World’s Best Person, we’ll let Janine’s jokes slide – at least until next month!

Stay tuned for March’s WBP post!